İSKO™ at the Berlin Fashion Week: very special events of fashion and entertainment. An interesting press lunch introducing the collaboration between İSKO™ and haikure, followed by a sparkling party with Sportswear International as media partner: these have been the two important occasions that lighted the 2013 edition of the Berlin Fashion Week up. Last July, 3rd, throughout the Berlin Fashion Week, at the PREMIUM Berlin fair İSKO™ presented the ONCE UPON A FUTURE project, realized in partnership with haikure. The project combines the exclusivity of style with an innovative, transparent and ecology-oriented approach. The meeting took place at haikure - first in line in promoting a new lifestyle where fashion and sustainability coexist - institutional booth, brought Marco Lucietti - SANKO/İSKO™ division marketing director, and Federico Corneli - founder of haikure, together to explain this initiative to many journalists from the most important European fashion magazines. The leading role has been obviously played by the capsule collection, realized with İSKO RECALL™ fabric and characterized by the most trendy garments, all of them equipped with a QR code, a very useful instrument to check the eco-sustainability of the entire process and appreciate all the steps of the production chain.
The same day in the evening, İSKO™ threw the Moonrise - when the sun goes down the party comes up party, offering to all its friends and partners a very exciting experience. The brand-new and charming location chosen for the event was the Radial System, a breathtaking place which amazed the guests. Indeed, the party collected more than 500 people that had the opportunity to enjoy a night full of inspirations and entertainment; style, creativity and attention to the details are the exclusive features which have always characterized İSKO™ approach, and were as well the traits that distinguished the atmosphere and the live shows of this fabulous and unique Berlin night. Sportswear International has been the exclusive media partner of the event. “This event is particularly important for us, we are really grateful to host so many and such prestigious denim friends” declared Marco Lucietti. “İSKO™ will surely go ahead on the innovation and style paths, always guaranteeing the commitment and the competence of an exceptional Quality Ingredient brand”. İSKO is a trademark of SANKO TEKSTIL
